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Home» #GIPS2020 » Shouldn’t GIPS 20/20 have a logo?

Shouldn’t GIPS 20/20 have a logo?

Posted by David Spaulding - May 10, 2018 - #GIPS2020, GIPS, GIPS 20/20, Global Investment Performance Standards, Investment Performance Guy

Shouldn’t GIPS® 20/20 have its own logo? 

That thought occurred to us a couple of months back. In fact, I sent a note to the CFA Institute suggesting it. However, I suspect they’re probably a tad too busy to be worrying about a logo. And so, we decided to design one. Well, actually we didn’t design it; we had one of our graphic artists design it for us. She came up with several ideas, and we liked this one the best.

This is, at least for now, an unofficial GIPS 20/20 logo

We unveiled this logo at last month’s Performance Measurement Forum meeting in Denver. I was doing a talk on GIPS 20/20, and thought it an appropriate time to show it. There were two senior individuals from the CFA Institute present, and we didn’t hear any objections; perhaps they’ll adopt it, or come up with their own design.

In case you haven’t noticed, The Spaulding Group loves logos

Our first logo was, not surprisingly, the one for our company. The initial design was done by a friend, who happened to be a graphic artist. It lasted only about three years. I met another graphic artist who designed what we currently use.

The symbolism isn’t always obvious. Yes, there’s an “S” within the blue rectangle (for Spaulding); and yes, there’s a subtle slash running through it. Why is it there? Well, this is the money management industry, isn’t it?

We have logos for our three PMAR conferences, for our verification practice, for our GIPS Planning Sessions, and much more.

We love logos. If they’re done right, we think they can be effective. And fortunately, we’ve had the benefit of some great graphic designers.

One more time: shouldn’t GIPS 20/20 have a logo?

Obviously, we think so. We’ll gift ours to the CFA Institute.

GIPS 20/20 is a major release of the Global Investment Performance Standards. A logo will serve to draw even more attention to it.

Oh, and if you were wondering about the arrow, it’s pointing to Charlottesville, VA, the home of the CFA Institute: how fitting!

10 comments on “Shouldn’t GIPS 20/20 have a logo?”

  1. Piyush R. Singh says:
    May 11, 2018 at 8:44 am

    This is a fantastic idea.
    Sole observation is only Americas us visible on the logo and other part of the world is hidden. GIPS stands for “Global”.
    Have a look.
    Nice thought, though.

    • David Spaulding says:
      May 11, 2018 at 11:57 am

      Thanks, Piyush … apparently that’s a problem. It came up during last week’s meeting, too. I guess a modification is in order!

  2. Hans Groetsch says:
    May 11, 2018 at 9:15 am

    Hey,
    your proposed logo looks nice, but GIPS are a GLOBAL standard… This graphic covers the Americas only and I may be biased but whatever your perspective on this might be, I would argue, that the missing parts are significant…

    • David Spaulding says:
      May 11, 2018 at 9:49 am

      Hans, good point.

    • Nicholas Miller says:
      May 11, 2018 at 10:47 am

      If there were an annual GIPS Standards conference in Charlottesville, VA, this would make an excellent logo for it. But I agree… Given what the “G” stands for, it’s odd that it’s pointing to a specific location on the globe.

      • David Spaulding says:
        May 11, 2018 at 11:55 am

        Thanks, Nicholas. My suggestion that the arrow is pointing to Charlottesville apparently isn’t working.

  3. Richard Clemens says:
    May 11, 2018 at 9:36 am

    I agree that a logo can help identify and distinguish an important endeavor and thereby increase its acceptance and relevance.
    Your team developed a sharp design. However, my guess is that CFA Institute will decline your design because it only expressly shows the American continents.

    • David Spaulding says:
      May 11, 2018 at 9:48 am

      Richard, thanks for your comment. You may be correct, but at least it’s a start!

  4. Damien Damiano says:
    May 13, 2018 at 7:40 pm

    Hi Dave,

    Great post, I’m pretty sure a tweak of the current word mark should be enough to send it in the right direction.

    https://www.gipsstandards.org/about/policies/Documents/gips_logo_usage_guide.pdf

    • David Spaulding says:
      July 25, 2018 at 10:14 am

      Thanks, Damien … need to find a more inclusive map, I think. Workin’ on it!

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