I just posted a dozen tips to choose a verifier and mentioned a couple times the issue of “reputational risk.”
If you don’t think avoiding this risk is important, I have two words for you: Tiger Woods.
The photo’s announcement of Tiger’s return to golf couldn’t avoid including a reference to his extramarital affairs. An individual’s as well as a firm’s reputation should be guarded: you don’t want to negatively impact yours!
Note: The photo is from Reuters and was on the Fox News website